B2B and B2C e-commerce


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Simple and Easy Website Platform for: buyers, sellers and manufacturers. We are dedicated to providing you with the best in electronics in the categories of Automation, Security Systems and more, focusing on reliability. Customer service and product warranty on new and used.

We constantly strive to improve our website and work with both members and public to ensure our pages can be accessed by all.


B2B e-commerce

short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts. Instead of receiving orders using human assets (sales reps) manually – by telephone or e-mail – orders are received digitally, reducing overhead costs.


B2C e-commerce

Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model.



We promote your listing using GooGLE ADs campaign and we pay for all. What is a Google ad campaign? Campaign: Definition. A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.


Product Discovery

Showcase your products and services on gbeelectronics.com, and generate exposure among the right customers.

  • A 12-month catalog on gbeelectronics.com, featuring your searchable catalog, company profile, product announcements to promote releases and other news; and links to your website, technical articles, press releases, videos, social media channels and more.
  • Guaranteed exposure in GBE Electronics product alerts, providing subscribers with weekly email updates on the latest product, supplier and technical information of interest to them.
  • Category announcement billboards on gbeelectronics.com, giving you additional exposure for your solutions when buyers are looking for products and services like yours.

With a variety of programs to choose from, you are sure to find the right fit for your marketing needs.


Display Advertising

Targeted banner advertising and banner ad networks provide tremendous brand exposure without wasted impressions.

When you participate in our Display Ad network, your ads can appear on relevant sites, which in turn can generate link impressions. It's an efficient and affordable way to get the greatest possible reach, all while keeping focused.


Content Marketing

A complete suite of content marketing solutions help you create and promote your business knowledge and perspectives.

In the fast-moving world of engineering and technology, having the right content at the right time is critical. That's because information and insight play a huge role at every turn from research to design to purchasing. Showcase your unique content and industry leadership with content-marketing services from GBE Electronics Media Solutions.


Mobile Friendly Website

Today most of the users are using smartphones to make shopping and orders. In the last one decade, smartphone usage has grown at a phenomenal rate globally. Sellers should leverage on this opportunity and provide a mobile optimised website that aligns with Google’s standards (meets the like of organic search). It is a definite ‘no’ to include features that are not compatible with a mobile device. Content should be readable even without zooming in. Also do not use horizontal scroll and make sure the links are easily clickable. To drive profitability and enhance guest experience, mobile app is one of the most preferred channels. It connects with customer on a personal level by giving them discounts and exclusive promotion.


Leverage On Metasearch

Metasearch platforms such as Price Compare and Google Product Finder have gained momentum in last couple of years as customers find this an easy option to compare existing prices. An important marketing channel, it will help sellers improve their rankings and drive better revenue.

Turn these marketing ideas into an advantage for your business! Ensure your business becomes a top choice for customers by listing with Us.


Customized Marketing Programs

GBE Electronics Solutions give you more great ways to reach the right audience at every point in the buy cycle including newsletter advertising, display ads, searchable catalogs, and more. And we customize these plans to reflect your specific business objectives.


The differences between business-to-consumer (B2C) and business-to-business (B2B)

B2B and B2C e-commerce may look the same, they are quite different. Business buyers and retail consumers have different purchasing needs.The differences can be:

  • Buying Impulsively vs. Buying Rationally - B2C buyers will buy on impulse and make one-off purchases, B2B buyers plan for purchases and make recurring purchases
  • Single Decision Maker vs. Multiple Decision Makers - B2C purchases are decided upon by the buyer, B2B purchases often involve several layers of approval and may involve different departments
  • Short-term Customer Relationship vs. Long-term Customer Relationship - B2C purchases are often one-off purchases, B2B purchases are based on long-term and on-going relationships.
  • Set, Fixed Prices vs. Diverse Prices - B2C prices are generally not negotiable. B2B prices are usually negotiated individually.
  • Pre-Delivery Payment vs. Post-Delivery Payment - B2C e-Commerce is generally paid by credit card, debit card or PayPal before the goods are shipped in B2B payment is often on terms and may be 30 or more days after goods are shipped.
  • Deliveries focused on speed vs. Deliveries focused on punctuality - B2C buyers are looking for speed of delivery and B2B buyers want deliveries on a reliable schedule.


B2B buyer characteristics

Supply chains are more important to B2B transactions. Manufacturing companies obtain components or raw materials from other companies and then sell to a wholesaler, distributor, or retail customer. For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to the consumer, is a single B2C transaction. Wholesalers and distributors still have a supply chain, but their chain consists of finished products.

Generally, B2B and B2C web stores both have search, navigation, detailed product information and personal account history pages. However, in some ways B2B greatly differs from B2C. Most B2B businesses have complex ordering processes, large collections of attributes and elaborate back-end systems. Moreover, in a B2B scenario, buying is part the customers’ job. He needs to make sure he buys all necessary products or components for keeping his company up and running. Thirdly, since organizations can be very large, they need a lot of products or components to keep their business going. Therefore, B2B buyers often place large orders. B2B purchases are also characterized by recurring orders instead of single purchases. Because of that, companies make deals based on their monthly or even yearly demand. They closely collaborate with each other, and each B2B customer can have its specific prices for certain products. Lastly, multiple people are involved in B2B purchases. For instance, a company can have multiple buyers or buying centers. They are responsible for finding the right products and making the right deal with resellers. Because multiple people are involved in a single deal, B2B is more fact based instead of based on emotions. It's not about the nicest packaging, but the best deal for the company. In general, ratio is leading.

The characteristics mentioned above can be summarized as follows:

Single buyer Multiple Decision Makers
Fixed consumer prices Customer specific prices
Direct payments Payment on credit sales
Stocks (for a.s.a.p shipments) Smart shipments (i.e. truckloads)
Low frequency purchases Reoccurring purchases
Single visits Long lasting relationship between customer and manufacturer
Buying because you like it Buying as part of the job
Consumer Buyers as part of an organization with a relationship defined by a contract, terms and conditions


The differences between B2B e-commerce and EDI

B2B transactions can be processed online in various ways, of which Electronic Data Interchange (EDI) and B2B e-commerce are most often used. Although EDI and B2B e-commerce both have their own, distinctive features, they are frequently confused.

EDI is the electronic transfer of purchasing information between the buyer and seller. EDI transmits the information from the buyers purchase order to the seller's sales or customer service department for conversion to a sales order. EDI is well suited for placing large, recurring orders to supplying raw materials to manufacturers. For instance, following the example above, an automobile manufacturer regularly needs to order a specific brand and size of tires for a certain car model. When manufacturing a certain number of that type of car, the buyers can use EDI to place an order for the number of tires needed. So, the seller need not worry about providing product information – like a description, images or pricing –for reordering purposes.

Although, like EDI, sales orders are processed online, with B2B e-commerce it is possible for customers to order occasionally and in irregular order quantities. Also, B2B e-commerce enables the display of many different types of detailed figures and images. It is possible to exhibit a full range of products or parts. Therefore, a web store provides the opportunity to cross- and upsell.


Market development and trends

The B2B e-commerce market is changing fast. There is an increasing number of companies adding an online sales channel to their business. In 2014, 63% of industrial supplies buyers purchased their products online (UPC, 2014). It is expected that in the USA, the B2B e-commerce market will even grow from $780B in 2015 to $1.1T in 2020  it is an objective of European Union Enterprise policy to "enhance trust and confidence" in B2B electronic markets.


Integrated B2B e-commerce versus interfaced e-commerce

With integrated e-commerce, part of the software solution is installed inside the ERP back-end system. This means that the connection between the business logic and database of a back-end system is configured automatically. Information that is available in the back-end system, for example article numbers, prices and current stock availability of products, is leveraged, without being copied to another system, and displayed in the front/back end of the e-commerce system. An integrated e-commerce software solution thus does not require investments in recreating and maintaining a separate database or business logic. Instead, it re-uses those of the back-end system, so all data are stored in one, single place. This can prevent input redundancy, errors and synchronization time.

In most cases, integrated e-commerce is in one way or another acknowledged by the supplier of the back-end system, such as SAP ERP or Microsoft Dynamics. Although many B2B e-commerce suppliers claim to be integrated, most web stores are interfaced. With interfaced e-commerce, the software solution is installed on top of the back-end system. This means that the connection between the business logic and database of a back-end system is set up manually. Information that is available in the back-end system is being duplicated into the e-commerce software. An interfaced e-commerce software product thus has their own database and business logic that are being synchronized constantly through a connection to a certain back-end system.